Brand Merchandising Specialist


Perform daily visits to their respective stores to replenish, merchandise, place orders for outlets, to ensure visibility and availability of our company products through merchandising.


  • Daily visit to Supermarket/Convenience outlet in an assigned area, provide excellent service, and enhance good customer relationship/ rapport to secure order for all the products
  • Ensure all POKKA and Agency product, especially core SKUs are well merchandise with adequate level of stocks at home bay according to market share, or follow planogram and all chillers and secondary display
  • Liaise and co-ordinate with external and internal staff on ordering of product
  • Ensure prompt set up of promo display, update of all POS materials and pricing display at the right place and right promo window
  • Implement FIFO to ensure product freshness and check on near expired stocks regularly to minimise trade returns
  • Provide regular feedback on the sales performance of our product, store and display issues, and competitor's activities to Sales Leader
  • Support Management Team in conducting distribution audit and Ad Hoc duties as and when required


  • Secondary education or equivalent
  • Sales experience in FMCG industry/ retail
  • Working knowledge with local modern trades
  • Knowledge of merchandising
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